01
Brand + Creative
Think itPositioning, art direction, product stories, line plans, and graphics that give the goods a reason to exist.
Tomorrow DepartmentMerch / Apparel / CommerceNashville, TN / Worldwide
Independent since nowIssue no. 001
Make cool
things.
Sell them well.
Tomorrow DEPT. is the one stop shop for developing merchandise and apparel, producing it, and building the ecommerce engine that moves it.
Enter the department↓GOOD
GOODS
ONLY
GOODS
ONLY
Concept to customerEverything in between
The one stop shop / 01
One department.
No handoffs.
Strategy people who understand product. Product people who understand commerce. Commerce people who know the difference between attention and a real brand.
02
Product + Production
Make itApparel development, sourcing, costing, decoration, quality control, freight, and the million details between sample and shipment.
03
Ecommerce + DTC
Sell itShopify experiences, merchandising, launches, subscriptions, lifecycle, and customer journeys built to convert without losing the plot.
04
Growth + Operations
Move itInventory, calendars, campaigns, reporting, and an operating rhythm that keeps good ideas from becoming expensive chaos.
Tomorrow DEPT.Point of view / 02
Merch should feel like something, not just have something printed on it.
Objects people wantMoments people rememberBusinesses built to last
One connected system / 03
Three disciplines.
One department.
Brands break when the idea, the goods, and the store are built in silos. We connect all three from day one.
Culture
Positioning, art direction, campaign worlds, and stories people want to join.
Product
Line planning, development, sourcing, decoration, production, and quality control.
Commerce
Shopify, merchandising, launches, lifecycle, subscriptions, and growth operations.
MADE
FOR
REAL
FOR
REAL
Production floor / Real world
Ideas become
objects here.
Apparel moves from file to press with real machinery, real people, and real quality control. The details are handled under one roof, from setup through the final pull.
From press to people / 03
Goods in
the wild.
Fresh pulls, event merchandise, campaign frames, and apparel doing what it was made to do: live beyond the mockup.
How we work / 04
From “what if?”
to sold out.
See the full process↗Find the idea
Audience, opportunity, point of view.
Build the world
Product, visuals, assortment, launch.
Make the goods
Source, sample, produce, quality check.
Run the store
Launch, operate, learn, make the next thing.
Proof, not posturing / 05
102+client programs
10+years building
01accountable team
Selected work / 06
Receipts,
not résumés.
Real businesses, real goods, and numbers that came from doing the work across product, commerce, and operations.
SOS Apparel
A pop up that kept showing up.
Tomorrow DEPT. founder Ian Hoey helped turn a temporary Boise apparel activation into a repeatable retail and ecommerce program, owning the assortment, product, merchandising, and operating details from launch through growth.
Product developmentMerchandisingEcommerceRetail operations
$250Ktwo year sales
3,325orders fulfilled
$75average order value
+1 yearAdidas downtown flagship pop-up shop
Future Goods
The department before the department.
Future Goods proved the one stop model that became Tomorrow DEPT.: product development, apparel, ecommerce, and live event merchandise managed as one connected business instead of a stack of disconnected vendors.
Brand programsProduct developmentEcommerceTour merchandise
$1.2Mrevenue generated
20client programs
3 yearsbuilding brands
+11%merchandise sales lift
PRODUCT / CULTURE / COMMERCEBUILT
DIFFERENT
ON PURPOSE
DIFFERENT
ON PURPOSE
About the department / 07
Small team.
Wide lens.
Tomorrow DEPT. is an independent merchandise, apparel, and ecommerce studio led by Ian Hoey.
After more than a decade building product and commerce programs for artists, brands, retailers, and growing businesses, Ian created the kind of partner he always wanted on the other side of the table: experienced, curious, direct, and able to own the whole thing.
Meet Ian Hoey ↗New business / 08
Let's make
the next thing.
Have a launch, a product idea, a messy ecommerce problem, or a brief that needs the right department? Put it here.
Project intake / 09
Give us
the brief.
Start with what you know. We'll help connect the rest.